Spotify's Video Lock in Policy: The Silent Squeeze on Indie Creators Spotify, the world's largest music streaming service, has implemented a video lock in policy that requires new content to be accompanied by an accompanying visual element.
This policy affects independent artists and creators who rely heavily on platforms like Spotify to get their music in front of new audiences.
The most obvious impact is reduced visibility for smaller labels and emerging artists. With the increasing popularity of streaming services, the competition for listeners' attention has never been fiercer.