The Murdoch Effect: A New Chapter for Vox Media The acquisition of Vox's Podcast Network, New York Magazine, and Vox itself by James Murdoch's Lupa Systems has sent shockwaves through the media industry.
While some see this as a natural evolution in digital media, others wonder if it's just a rebranding exercise with little substance.
At first glance, one might compare this deal to Comcast's spinoff of its NBCUniversal cable network portfolio, Versant.