The Rural E Commerce Gold Rush: Walmart's Quiet Advantage Over Amazon The battle for e commerce dominance has long been seen as a David vs Goliath showdown between Walmart and Amazon.
However, beneath the surface, Walmart has been building a strong foundation in rural America, where Amazon is still trying to establish itself.
Walmart's extensive network of physical stores blankets the country, providing unparalleled access to 90% of Americans who live within 10 miles of a store.