The Durian Frenzy: Vietnam's Farmers Caught in a Pincer Movement Vietnamese coffee farmers are increasingly turning to durian cultivation as demand from China surges.
This shift has catapulted Vietnam into the top spot as China's largest durian supplier, with Vietnamese exports projected to reach $4 billion by 2026. Pham Xuan Lan is one successful farmer who has made the transition.
His 400 durian trees in Ea Knuec commune are a model for others to follow, and his expected earnings of $76,000 in 2026 are a testament to the allure of this "king of fruits.