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VMware Tries to Regain Trust with SMBs After Pricing Shift

"Trust, Not Features, Is the Real Deficit": VMware Tries to Appease SMBs The news that Broadcom owned VMware is acknowledging its pricey pivot towards subscription based bundles has been met with a collective shrug from small to medium sized businesses (SMBs).

This isn't just about the cost of entry – it's about the trust that's been broken along the way. For years, VMware was the go to virtualization platform for many SMBs.

Its flagship product, vSphere Standard, was an affordable and reliable choice for those looking to simplify infrastructure management.

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