The Odyssey's Halo Effect: A New Era of Cinema? The recent success of Christopher Nolan's epic adventure film, The Odyssey, has sent shockwaves through the film tech industry.
According to top executives at Imax, the movie's extended run on premium format screens has become a key proof point for their business model.
Imax CFO Natasha Fernandes credits Nolan's willingness to collaborate with the company as a crucial factor in its success.