The Beer Test: When Gut Instinct Trumps Credentials In an era of highly polished resumes and scripted interviews, it's refreshing to recall a hiring strategy that emphasizes something more human: personality.
Steve Jobs' infamous "beer test" at Apple has been making the rounds again, reminding us that even in high stakes job searches, gut instinct can be a powerful tool. Jobs' approach was deceptively simple.
He wouldn't ask about qualifications or challenge with tricky questions. Instead, he'd take candidates on an informal walk and talk interview to see if they could relax and have a conversation.