Prediction Markets Put Sportsbooks on Notice The NFL season is shaping up to be a turning point for the sports betting industry. While sportsbooks continue to rake in an estimated $31.
7 billion in handle, this year representing an 8% increase from last season, prediction markets are quietly gaining ground. Prediction markets have been around for some time but have seen exponential growth.
According to Eilers & Krejcik Gaming, these platforms now account for nearly one fifth of the combined sports betting and prediction market in the US, with an estimated $8. 4 billion in NFL wagering activity.