Premier League's Gambling Conundrum: A Risk Worth Taking? The Premier League's lucrative sponsorship deals with unlicensed gambling companies have come under scrutiny, with a government ban looming on the horizon.
Half of the league's 20 clubs currently have ties with these firms, which could be illegal next year if proposals are implemented.
This has pitted the Premier League against licensed operators like Ladbrokes and William Hill, who are fighting to maintain their market share in a battle that could cost clubs tens of millions of pounds.