The Music Industry's Shifting Landscape: Alissa Pollack Takes the Helm at Mediabase Alissa Pollack has been named president of Mediabase, a move that reflects the music industry's growing reliance on data and analytics.
This shift is not unique to the entertainment sector; professionals with expertise in both music and technology are increasingly being called upon to lead companies through periods of rapid change.
Pollack brings a unique blend of marketing expertise and industry knowledge to her new role, having previously worked at iHeartMedia. Her background has prepared her well for leading Mediabase into its next phase.