AppFolio's Big Bet on Resident Services: What's at Stake? AppFolio's latest price target boost from KeyBanc has investors taking a closer look at the company's ambitious plans for resident services.
The research firm raised its price target on AppFolio from $255 to $280, citing expectations that resident services will become a significant driver of average revenue per user (ARPU).
According to KeyBanc, residents could spend more than $100 per month on additional offerings, which would be a substantial increase over current numbers.