The Endless Reboot Cycle of James Bond The James Bond franchise has long been synonymous with style, sophistication, and a certain je ne sais quoi.
Yet beneath its suave exterior lies a complex web of reboots, soft reboots, and continuity tweaks that have left fans questioning the essence of the character.
The recent announcements of two new Bonds – one in an upcoming film by Amazon and another in IO Interactive's 007 First Light game – prompt an examination of the root causes of this reboot cycle.