How the WNBA Became a Political Prop in the Culture Wars The WNBA has become a cultural lightning rod in recent years, with its games, players, and messaging hijacked by the culture wars.
At first glance, it seems like just another example of sports intersecting with politics – but scratch beneath the surface and you'll find a complex web of corporate interests, identity politics, and free speech.
The Rise of WNBA Politics The WNBA's politicization began in earnest in 2016 with its "Rise Together" campaign, which focused on empowering women and girls through sports.