Poster Child for Hollywood's Unwritten Rules Henry Winkler's story about being deliberately omitted from the poster of the original "Scream" film has raised eyebrows, but it's also a telling glimpse into the inner workings of Hollywood.
The incident, which occurred over two decades ago, is a reminder that in an industry where image and branding are paramount, sometimes the most talented players become mere footnotes.
The decision to exclude Winkler from the poster seems almost laughable now – "you were the Fonz" apparently being enough to throw off the horror genre's delicate balance.