Google Signs Its Biggest Rice Methane Carbon Credit Deal with Indian Startup Mitti Labs The recent agreement between Google and Indian startup Mitti Labs is being hailed as the largest publicly announced carbon credit deal to date.
On its surface, it appears to be a straightforward win win: Google gets to offset its growing greenhouse gas emissions while Mitti Labs gains access to scale needed to work with large corporate buyers.
Mitti Labs' approach is noteworthy – by using satellite radar imagery and field measurements, they can track crop growth, soil moisture, and flooding across smallholder farms.