When the Pivot to Defense Isn't Enough The news of GoPro exploring opportunities in the defense and aerospace markets has sparked both surprise and skepticism.
The company's decision to pivot towards these sectors, which are often more lucrative than consumer facing products, comes at a time when many tech companies are seeking government contracts for stability.
GoPro's struggles are well documented. Despite its pioneering role in action cameras, the company has seen sales decline and losses mount over the years.