The Price of Abandonment: Why You Won't Find an iPhone 17 Discount The absence of a new standard model at this year's iPhone launch means no price cut for the iPhone 17.
This departure from tradition reflects the tech industry's ongoing shift towards premiumization, where consumers are increasingly willing to pay more for advanced features and designs.
Typically, Apple events follow a predictable pattern: new iPhones lead to discontinued Pro models and the introduction of non Pro models at a reduced price, usually around $100 less than before.