Alvarez's Deadline Day Debacle: A Cautionary Tale for Tech's Fickle Market The latest development in Argentine midfielder Alexis Alvarez's return to Atletico Madrid has left fans and pundits bewildered.
But beneath the surface, this drama reveals much about the increasingly mercurial nature of tech's biggest players – not just in football.
As the transfer deadline closed in, it seemed all but certain that Alvarez would remain at Atletico.