Adidas Faces Boycott Over Amputee Campaign Featuring Israeli Soldier Adidas' latest campaign, aimed at amputees, has taken an unexpected turn, sparking outrage and calls for a boycott on social media platforms.
The German sportswear giant had been touting its single shoe service as a revolutionary solution for individuals with prosthetic limbs, highlighting the story of Shalev Biton, a former Israeli soldier who lost his leg in Gaza.
This controversy exposes Adidas' selective empathy. On one hand, the company is shedding light on the plight of amputees worldwide and providing innovative solutions to improve their quality of life.